A finished identity from 2018
The logo and visual language were developed by LenaMcCoder Branding Agency in 2018. Uzbek colour palette, Eastern ornament, care for the shopper. Treated as a starting asset, not a redesign target.
Brand image
Uzbek color palette. Eastern ornament. Care for the shopper. Halal meat, freshness, greens, bread. Family, market, tandoor.
Application
Storefront · private label packaging · staff aprons · price tags · in-store navigation · mobile app · social. Every artifact continues a single visual language.
Download the brand book
Two official documents in the classic brand-book format: a description of the visual symbol with brand slogans, and a full corporate identity manual. Prepared for partners, suppliers, contractors, designers.
Description & slogans
Visual symbol breakdown: 4 associative attributes of the mark (heritage, care, halal, tandoor), meanings of the core palette, 7 working brand slogans.
Document is in Russian.
Corporate identity guide
Logo and safe zone, secondary mark, B&W and monochrome versions, color palette (HEX/RGB/CMYK/Pantone), typography, corporate suite (business card, envelope, bag, letterhead), presentation template, interior & exterior recommendations.
Document is in Russian.
