Hybrid format: flagship + compact stores
One flagship store with full in-house production as a traffic magnet and brand showcase. A network of compact stores near metro for scalable rollout.
Full production cycle
Butcher shop, tandoor bakery, hot deli on site, tea corner, exclusive Uzbek imports. QR traceability and Halal Compliance Officer on-site. Premium location near a mosque.
Near metro · with central kitchen
Tandoor bakery on site, deli counters supplied from the central kitchen (Y2 launch). 5–10 min walk from metro or MCC. Dense residential catchment. QR traceability at every store.
Realistic 2026 ratios
Flagship rent 21% of revenue (Knight Frank Q1 2026, ₽65K/m²/year + opex), compact 18%. Payroll +25–35% to market (200–350 halal-butcher shortage in Moscow by 2027). Marketing as a separate line: Y1 10%, Y2 6%, declining to 3.5% by Y5. Y5 EBITDA 4.2% — at the lower end of Russian FMCG retail. Compact payback 36–42 months. Open the v4 financial dashboard →
Production base for the network
By Y2 we launch the central production kitchen, supplying prepared food to every compact-store counter. This cuts CapEx and payroll for the compact format by half and locks in a single quality standard across the network.